B2B Sales Battlecards

The Manager's Guide

By: Laszlo Gajo

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eBook | 1 October 2025

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Are you a sales manager leading a hunter team?
You already know the frustration: pipeline reviews full of "gut feel," coaching sessions wasted on fact-checking, and forecasts that miss the mark.

That's why we built the B2B Sales Battlecards App — a tool that transforms scattered rep notes into structured account intelligence. And this book, The Manager's Guide, shows you exactly how to use it.

Inside, you'll learn how to:

Interpret the app's account health scores, quadrant maps, and stakeholder analyses.
Run coaching sessions that focus on strategy instead of status updates.
Identify which accounts deserve resources — and which should be left behind.
Use Battlecards exports to improve pipeline reviews, forecast accuracy, and executive reporting.
Teach your team to think in terms of strategy, not just activity.

The Battlecards system is more than software. It's a complete management framework for building strategic, insight-driven sales teams.

If you're a manager who believes every account needs a clear strategy, this app — and this guide — were built for you.