Attention and Value

Name: Attention and Value
Brand: Left Coast Press Inc
Price: 77.75 AUD
Availability: BackOrder

Keys to Understanding Museum Visitors

By: Stephen Bitgood

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Paperback | 30 April 2013 | Edition Number 1

At a Glance

Paperback
214 Pages

Dimensions(cm)
22.9 x 15.2 x 1.3

Paperback

RRP $83.99

$77.75

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How can museums capture visitors' attention? And how can their attention be sustained? In this important volume, leading visitor researcher and educational psychologist Stephen Bitgood proposes a model—the attention-value model—that will help museum practitioners create more effective museum environments. A major advance beyond earlier efforts, the attention-value model shows how both personal and exhibit design variables influence the capture, focus, and engagement of attention. Bitgood also offers extensive background in the visitor attention literature, details of his extensive testing of the attention-value tool, and guidelines for its application. Balancing theory, research, and practical application, Attention and Value is a must-read for exhibition developers at all levels—from students to seasoned practitioners.

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