Technology, Innovation, Entrepreneurship and Competitive Str

The Economics of Strategic Diversity

By: Peter Johnson, Howard Thomas (Editor)

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Hardcover | 8 December 2006

At a Glance

Hardcover
244 Pages

Dimensions(cm)
24.03 x 16.51 x 1.42

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This book is embedded in practical tools which proposes a fourth field of economics in addition to macro, micro and industrial organisation economics (IO); namely what may be called the economics of diversity.
This book asserts that businesses are as individual as people. All have unique identities, what may be called genomes. As such economic diversity is the norm, rather than the economics of commodities. Contemporary economics deals very effectively with commodities in situations of perfect competition. It also makes some useful insights into imperfect competition and monopoly.
The first half of the book expands the conceptual underpinnings of the economics of diversity (ecosystems, business models, advantage, rents and valuation of resources); the second half demonstrates how these methods can be practically applied through tools and techniques to deal with questions of business development, corporate strategy, mergers and acquisitions, and start-ups.
*Proposes of fourth field of economics (i.e., macro, micro, industrial organization-IO, and economics of diversity)
*Presents the basics of economics of diversity
*Discusses practical application methods

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You Can Find This Book In

Non-Fiction Business & Management Entrepreneurship / Start-ups Management & Management Techniques Society & Social Sciences Economics Economic Theory & Philosophy

Preface	p. ix
Foreword	p. xv
Abstract	p. 1
Concepts
The Economics of Strategic Diversity	p. 5
Strategic Ecology	p. 29
Business Models	p. 53
Routes to Competitive Advantage	p. 73
Economic Rents	p. 99
The Return on Resources	p. 111
Techniques
Business Development	p. 129
Corporate Strategy: Purpose	p. 141
Corporate Strategy: Techniques	p. 157
Start-up Strategy	p. 191
Summary, Observations and Conclusion	p. 211
Subject Index	p. 223
Table of Contents provided by Ingram. All Rights Reserved.

Technology, Innovation, Entrepreneurship and Competitive Str

The Economics of Strategic Diversity

At a Glance

Hardcover

Shipping

How to return your order

Defective items

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