Asphalt and Algorithms

A Road Warrior's Playbook for Winning Results in the Hybrid Sales Arena

By: Randy Chaffee

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Hardcover | 17 July 2025

At a Glance

Hardcover
186 Pages

Dimensions(cm)
21.6 x 14.0 x 1.0

Hardcover

RRP $26.39

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"Randy Chaffee is the real deal-a road warrior turned hybrid pioneer who's not afraid to evolve, adapt, and tell the truth

about the bumps and wins along the way." Denise Griffitts

The road used to be everything-car packed, miles logged, handshakes made. But the world changed-and so did he.

In Asphalt and Algorithms, veteran sales pro Randy Chaffee shares how he successfully evolved from a traditional road warrior into a modern hybrid sales leader-blending the best of old-school relationship building with today's digital tools.

With over 40 years of experience in the trenches of the metal roofing and post-frame building industry, Randy delivers:

Real-world strategies for selling in both physical and digital spaces
Honest lessons learned from decades on job sites, conference calls, and livestreams
Practical insights into using tools like Facebook, LinkedIn, YouTube, and virtual meetings
Tips for staying relevant, visible, and connected in a fast-changing world

This isn't about trends or jargon. It's about showing up with purpose, no matter where the meeting happens-on the job site, across the country, or on Zoom.

If you're a sales professional, manufacturer, or business leader navigating the demands of a hybrid marketplace, Asphalt and Algorithms is your no-fluff, field-tested guide to sales success in the digital age.

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