| Preface | p. xv |
| Acknowledgments | p. xix |
| Satellite Business Today | p. 1 |
| Satellites Business--What Exactly Is It and What Is Its Future? | p. 2 |
| Satellite Business Boundaries | p. 2 |
| Satellite Business Today | p. 5 |
| Satellite Business Trends | p. 8 |
| References | p. 9 |
| Satellite Business Experience and Lessons | p. 11 |
| Industry Evolution | p. 11 |
| DTU Television Systems | p. 13 |
| Mobile Satellite Services | p. 15 |
| Digital Radio | p. 16 |
| Internet Via Satellites or Broadband | p. 16 |
| Lessons Learned | p. 17 |
| If You Are in a Consumer Business, Start with the Consumer | p. 18 |
| Reduce the Lead Times As Much As Possible or Your Business Plan Will Become Somebody Else's | p. 20 |
| Unless You Have Positive Confirmation of the Business Potential over the Satellites' Lifetime, Avoid Making Nonfungible Satellites | p. 20 |
| A System Capable of Growing in a Modular Fashion in the Space Segment Has Greater Ability for Midcourse Corrections | p. 22 |
| Underserved Market Segments Are Often Also Financially Untenable | p. 23 |
| A Successful Business Model in One Part of the World Can Fail Elsewhere | p. 24 |
| System Dynamics of a Two-Way System Is Quite Different from That of a One-Way System | p. 24 |
| In Good Times and Bad Times, Boring Is Often Good | p. 25 |
| References | p. 26 |
| Integrated Business Strategy Process | p. 27 |
| Integrated Business Strategy Process | p. 28 |
| Business Strategy Development | p. 35 |
| Mission | p. 35 |
| Environment Analysis | p. 38 |
| External Environment Factors | p. 38 |
| Internal Environment Factors | p. 44 |
| Strategic Choices and Risk Analysis | p. 45 |
| Risk Factors in Satellite Systems | p. 46 |
| Narrowing Down the Strategic Choices | p. 48 |
| Selected Business Strategy | p. 50 |
| Case Studies | p. 51 |
| Rene Anselmo's Gamble | p. 51 |
| Iridium System | p. 52 |
| References | p. 54 |
| Business Plans | p. 55 |
| Purpose and Objectives of a Business Plan | p. 56 |
| Business Plan as Part of IBSP | p. 58 |
| Business Plan Contents | p. 59 |
| Executive Summary | p. 60 |
| Vision | p. 61 |
| Mission | p. 61 |
| Environment Analysis | p. 62 |
| General Business Environment | p. 62 |
| Market Share and Competition | p. 63 |
| Regulatory Factors and Approvals | p. 64 |
| Intellectual Property | p. 65 |
| Business Strategy | p. 66 |
| System Infrastructure | p. 67 |
| Products and Services | p. 68 |
| Operation | p. 68 |
| Company Management and Advisors | p. 68 |
| Risks | p. 69 |
| Financials | p. 69 |
| Summary | p. 69 |
| Reference | p. 70 |
| System Planning | p. 71 |
| What Is System Planning? | p. 73 |
| System Architecture Selection and Development | p. 73 |
| System Architecture Examples | p. 75 |
| System Design and Optimization | p. 78 |
| Industrial Technology Assessment | p. 79 |
| Market Demand Compatibility | p. 80 |
| Compliance with Regulatory Requirements | p. 81 |
| Compliance with Financial Criteria | p. 82 |
| Engineering Interface Requirements | p. 83 |
| Other System-Planning Activities | p. 83 |
| Case Histories | p. 84 |
| Architecture Trade Methodology | p. 84 |
| The Intelsat VII Program | p. 85 |
| References | p. 90 |
| Engineering the System | p. 93 |
| Specification Creep | p. 94 |
| Measures of Success for the Engineering Phase | p. 95 |
| Consumer Costs | p. 95 |
| Schedule Compliance | p. 96 |
| System Flexibility and Fungibility | p. 97 |
| Consistency with Investment Levels in Business Plan | p. 97 |
| Types of Satellite-Based Infrastructures | p. 98 |
| Telecommunication Systems | p. 98 |
| Broadcast Systems | p. 100 |
| Broadband Systems | p. 101 |
| Mobile Systems | p. 102 |
| Major Engineering Elements | p. 104 |
| Consumer Equipment Development Program | p. 104 |
| Consumer Equipment Subsystems | p. 108 |
| Key Challenges for Consumer Equipment | p. 110 |
| Space Segment Development Program | p. 111 |
| System Planning Inputs | p. 112 |
| Genetic Spacecraft Architectures | p. 113 |
| Payload | p. 113 |
| Bus (or Platform) | p. 117 |
| Spacecraft Procurement Process | p. 119 |
| Oversight of Spacecraft Development Program | p. 121 |
| Launch Services | p. 123 |
| Earth Stations | p. 123 |
| Telecom Networks | p. 124 |
| Connectivity Satellites | p. 124 |
| Program Distribution Systems | p. 124 |
| Direct Broadcast Systems | p. 124 |
| Broadband Systems | p. 124 |
| Mobile Networks | p. 125 |
| Development and Procurement Issues | p. 125 |
| References | p. 125 |
| System Operations | p. 127 |
| Infrastructure Responsibilities | p. 127 |
| SCN | p. 127 |
| Earth Stations | p. 131 |
| Terrestrial Repeater Networks | p. 132 |
| Content Facilities | p. 132 |
| Direct Television Broadcast | p. 132 |
| Direct Radio Broadcast | p. 133 |
| Broadband Services | p. 133 |
| Business Operations | p. 135 |
| Billing and Subscription Management | p. 135 |
| Customer Service | p. 136 |
| QoS and IBSP Feedback | p. 136 |
| Summary | p. 136 |
| References | p. 137 |
| Managing for Success | p. 139 |
| Visionaries, Leaders, and Managers | p. 139 |
| Leadership and Management | p. 140 |
| Good Managers Walk on Water | p. 142 |
| Network of Relationships | p. 143 |
| Tools for Success | p. 145 |
| Active Interactions and Not Walls | p. 145 |
| Progress and Performance Evaluation | p. 149 |
| Integrated Cost/Schedule Monitoring Systems | p. 150 |
| Managing Virtual Organizations | p. 151 |
| And Finally, How Do We Measure Success? | p. 153 |
| References | p. 155 |
| Digital Radio Systems Case Studies | p. 157 |
| Introduction to Digital Radio Systems | p. 158 |
| Spectrum | p. 160 |
| Compression Technologies | p. 160 |
| Europe (Eureka 147) | p. 161 |
| WorldSpace | p. 165 |
| System Architecture | p. 167 |
| Achievements and Challenges | p. 170 |
| U.S. Digital Radio Systems | p. 171 |
| System Architectures for Sirius and XM Radio Systems | p. 173 |
| Sirius and XM Space Segments | p. 174 |
| Spacecraft Payloads | p. 177 |
| SDARS Receivers | p. 178 |
| Achievements and Challenges | p. 178 |
| MB Sat System | p. 180 |
| Europe Hybrid System | p. 180 |
| Nonsatellite Alternatives | p. 182 |
| Inband over Channel (IBOC) or HD Radio | p. 182 |
| Digital Radio Mondiale | p. 184 |
| Summary | p. 184 |
| References | p. 185 |
| Future Evolution | p. 187 |
| Intrinsic Strengths and Adaptability to Change | p. 187 |
| Intrinsic Strengths of Satellite Systems | p. 188 |
| Adaptability to Change in the First 50 Years | p. 189 |
| Evolution in the Coming Decades | p. 191 |
| Technology | p. 191 |
| Services | p. 197 |
| Summary of Services and Technologies | p. 202 |
| Business Strategies into the Future | p. 202 |
| Summary | p. 204 |
| References | p. 205 |
| About the Author | p. 207 |
| Index | p. 209 |
| Table of Contents provided by Rittenhouse. All Rights Reserved. |
