Analytics in a Business Context

Contents

Dedication

Foreword:

• Moving beyond the analytics crossroads
• The value of being proactive
• We are…where?
• Survival – and success

Developing the Analytics Business Case

• The rationale for investing in development of an analytics business case
  • Building the analytics business case: process drivers
  • Building the analytics business case: target outcomes
  • Building alignment in the analytics business case development process
• Business objectives associated with developing the analytics business case
  • Internal: data management
  • Internal: outcome focused
  • ‘The bridge’: connecting internal and external objectives
  • External: outcome focused
  • Summary
• Best practices in developing the analytics business case
• Metrics and milestones

Problem Solving: The Right Data for the Right Question

• Identifying the challenge(s)
• Challenge 1: the right question, or the right data?
• Correcting for ‘wrong’ questions
  • Aligning questions with evidence limits
• 'The right data’: Quality and completeness
  • Two paths to clarity
• Best practice advice
  • Final thoughts: applying metrics

Monetizing Data: Identifying and Capturing the ROI on Analytics

• Identifying the sources of data value
  • Use of data to inform immediate/direct/tactical actions
  • Use of data to improve processes, control costs, and/or drive efficiency and productivity
  • Use of data to inform corporate/strategic decisions
  • Direct data monetization
• Data monetization best practices
  • Data monetization: a process view
• Metrics used to evaluate data monetization

Establishing Analytics Within the Organization

• Factors in establishing demand for analytics within the organization
  • Culture
  • Process evolution
  • Demonstrable success
  • Information utility
  • Cautions/potential barriers to creating demand for analytics within an organization
• The impetus for establishing analytics: top-down or department-out?
  • Top-down
  • Department-out
  • The best of both worlds?
• Key inputs to the process of establishing analytics within the organization
  • Skills and training
  • Policies
  • Data quality
  • Relevance
  • Solution licensing
• The evolution of analytics within the organization
  • Getting the ball rolling
  • Timing
  • Integrating analytics within broader corporate policy structures
• The path forward
  • Cautions
  • Outlook
• Contributing Experts
  • Contributors to this document
  • Contributors to V2V Meetups
  • Lead analyst
• Founding member organizations
  • About Information Builders
  • About InsightaaS