An Introduction to Data Analysis

Quantitative, Qualitative and Mixed Methods

By: Tiffany Bergin

Write A Review

Paperback | 27 October 2018

At a Glance

Paperback
296 Pages

Dimensions(cm)
23 x 16.5 x 2

Paperback

RRP $96.80

$96.75

or 4 interest-free payments of $24.19 with

or

Ships in 5 to 7 business days

Covering the general process of data analysis to finding, collecting, organizing, and presenting data, this book offers a complete introduction to the fundamentals of data analysis.

Using real-world case studies as illustrations, it helps readers understand theories behind and develop techniques for conducting quantitative, qualitative, and mixed methods data analysis. With an easy-to-follow organization and clear, jargon-free language, it helps readers not only become proficient data analysts, but also develop the critical thinking skills necessary to assess analyses presented by others in both academic research and the popular media.

It includes advice on:

- Data analysis frameworks

- Validity and credibility of data

- Sampling techniques

- Data management

- The big data phenomenon

- Data visualisation

- Effective data communication

Whether you are new to data analysis or looking for a quick-reference guide to key principles of the process, this book will help you uncover nuances, complexities, patterns, and relationships among all types of data.

Industry Reviews

Bergin's book has a clear and straight-forward structure covering the key points and issues required to engage in qualitative, quantitative or mixed methods research. This is an accessible introduction for undergraduates encountering research methods for the first time. -- Anna Robb Tiffany Bergin is clearly an experienced and effective teacher, reminiscent of the late Cathie Marsh (both authors taught research methods at Cambridge). This book is informed by professional experience outside academia and is recommended as required reading in research methods (quantitative, qualitative, and mixed) for courses in sociology, social policy and related areas. It can serve either as a course text or as a self-teaching aid. Well organised and easy to use, written in a no-nonsense style, addressing the reader throughout as "you" with emphasis on learning by doing hands-on with real data, it is full of sound practical advice and stresses the importance of organising your work and especially on communicating your findings. -- John F Hall

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $89.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.