AMBUSH

By: YOON, VERBAL

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Hardcover | 4 March 2025

At a Glance

Hardcover
288 Pages

Dimensions(cm)
25.4 x 20.32 x 2.97

Hardcover

$116.75

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The first large-format book on AMBUSH®, one of the most influential streetwear and accessories brands to come out of Japan in the last two decades. Offering a deep dive into the brand’s teeming archive, this intuitively engineered monograph is a sleek essential for sneakerheads as well lovers of fashion, hip-hop, design, and architecture.

Founded in Tokyo in 2008, AMBUSH first gained notoriety for creating the “POW!” line of rings and pendants, a design heavily indebted to American pop-art and manga which took the world of hip-hop by storm. A multi-disciplinary fashion, jewelry and industrial design practice, AMBUSH is the brainchild of Korean-American designer YOON and Japanese-Korean performing artist VERBAL.

Championed from the very outset by the likes of Pharrell, NIGO® and Colette, YOON’s jewelry designs often include bold motifs as seen in collections drawn from everyday objects such as office stationery, safety pins, and disposable lighters. Growing into a full fashion line that drew inspiration from the DIY aesthetic of German and Swiss rock-and-roll gangs from the 1960, campy horror films, surf and skate culture, and the apocalyptic anime of the 1980s and 1990s, AMBUSH’s open embrace of pop-culture grew a devoted following well beyond Harajuku. With Kim Jones and the late Virgil Abloh as later admirers, AMBUSH’s growing list of collaborators includes Dior, Louis Vuitton, Nike, Sacai, Off-White, and Billionaire Boys Club.

Industry Reviews

"Putting an edgy fashion brand between covers...the book charts the duo’s unconventional hip-hop designs, from the brand’s debut as a unisex jewelry line in 2008 to its 2016 addition of clothes and accessories...Comments from their friends and associates, including G-Dragon, the Korean rapper and singer-songwriter, and Chitose Abe, the designer behind Sacai, are scattered through the book." — The New York Times

"In addition to providing a comprehensive overview of Ambush’s transition from jewelry brand to full ready-to-wear and accessories label, the book features contributions from friends and collaborators including Kim Jones, Pharrell Williams, Chitose Abe, Kid Cudi, Hiroshi Fujiwara, G-Dragon, Kaws and Jun Takahashi, among others." — WWD

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