Almost Famous 2.0

Fascinate

Your 7 Triggers to Persuasion and Captivation

The End of Fashion

How Marketing Changed the Clothing Game Forever

Generation Ageless

How Baby Boomers Are Changing the Way We Live Today...And They're Just Getting Started

Ice to the Eskimos

How to Market a Product Nobody Wants

But Wait ... There's More!

Tighten Your Abs, Make Millions, and Learn How the $100 Billion Infomercial Industry Sold Us Everything But the Kitchen Sink

Designing for the Greater Good

The Best of Non-Profit and Cause-Related Marketing and Nonprofit Design

The House of Harper

The Making of a Modern Publisher

Singo The John Singleton Story

Mad Women

The Other Side of Life on Madison Avenue in the 1960s and Beyond

Brand New World

How Paupers, Pirates, and Oligarchs are Reshaping Business

Unlabel

Selling You Without Selling Out

The Engaged Customer

The New Rules of Internet Direct Marketing

The Fall of Advertising and the Rise of PR

Going Wireless

Transform Your Business with Mobile Technology

Often Wrong, Never in Doubt

Unleash the Business Rebel Within

The 22 Immutable Laws of Branding

How to Build a Product or Service into a World-Class Brand

Rocking the Ages

The Yankelovich Report on Generational Marketing

The Big Book of Packaging

Delivering the Dream

Cultural Relevance, Product Desirability, Customer Engagement: Strategy and Execution for Fashion and Luxury

Trust Is the Strategy

Building Your Law Firm's Brand With Integrity

Branding as a Cultural Force

Purpose, Responsibility, and Resonance

Soul, Inc.

A Copywriter's Guide to Creating Meaningful and Memorable Brand Identities

Persuasive Message Design

Perspectives on Drinking, Manufacture and Drinking Spaces and Places

Key Issues in Marketing Management