All about Them

Grow Your Business by Focusing on Others

By: Bruce Turkel, Bob Burg (Foreword by)

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Hardcover | 22 September 2016 | Edition Number 1

At a Glance

Hardcover
312 Pages

Dimensions(cm)
2.9 x 14.7 x 21.7

Hardcover

$59.75

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The best companies and most successful salespeople live by a three-word mantra—"all about them"—because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All about Them" principle. He goes on to explore our technology-driven, hyper- connected culture; the power of storytelling (and story-selling); brand authenticity and transparency; and more.

About the Author

Bruce is a branding expert who makes his clients’ brands more valuable.

He’s worked with great organizations including Nike, Discovery Channel, Baptist Health, HBO, MetCare, and Miami. He’s spoken at MIT, Harvard, NSA, ASAE, MPI, and hundreds of conferences. Bruce has been on NPR, FOX and CNN and featured in Fast Company Magazine, The New York Times and Communications Arts. He has published four books on advertising including his latest – All About Them.

Industry Reviews

"Turkel identifies the dynamics of today's consumer...He speaks to the emotional part of the buying experience." -- Jim Pawlak's "Biz Books" column, 8/21/16

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