Get Free Shipping on orders over $89
Agenda Setting : Readings on Media, Public Opinion, and Policymaking - David Protess

Agenda Setting

Readings on Media, Public Opinion, and Policymaking

By: David Protess (Editor), Maxwell E. McCombs (Editor)

Hardcover | 14 December 2016 | Edition Number 1

At a Glance

Hardcover


RRP $326.00

$280.99

14%OFF

or 4 interest-free payments of $70.25 with

 or 

Ships in 3 to 5 business days

The role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received widespread attention over the past 20 years. Since the publication of McCombs and Shaw's seminal empirical study, more than one hundred journal articles and monographs have appeared. This collection exemplifies the major phases of research on agenda-setting: tests of the basic hypothesis, contingent conditions affecting the strength of this influence, the natural history of public issues, mass media influence on public policy, and the role of external sources from the president to public relations staffs on the news agenda.

Industry Reviews

"...a well-crafted and useful addition to the literature about agenda setting. Its broad perspective will help students and hopefully others to conceptualize agenda setting as a recursive and complex societal process, not as an isolated hypothesis about media effects."
-Journalism Quarterly

More in Language & Linguistics

Magic Beach - Alison Lester

Paperback

RRP $19.99

$15.99

20%
OFF
Reading Greek : Text and Vocabulary : 2nd Edition - Joint Association of Classical Teachers

RRP $57.95

$51.75

11%
OFF
King Lear : Cambridge School Shakespeare - Rex Gibson
Australian English Pronunciation and Transcription : 2nd edition - Felicity Cox
The Elements of Style : 4th Edition - William Strunk, Jr

RRP $20.96

$20.75

Schaum's Outline of French Grammar : 7th Edition - Mary Coffman Crocker

RRP $37.95

$28.75

24%
OFF
Obento Deluxe Workbook with 1 Access Code for 26 Months - Sue Xouris

RRP $51.95

$46.75

10%
OFF
Teaching Language in Context : 3rd Edition - Beverly Derewianka

RRP $91.95

$78.75

14%
OFF
An Introduction to Language : 10th Edition - Victoria Fromkin

RRP $137.95

$114.75

17%
OFF
How to Write Psychology Reports and Assignments : 10th Edition - Leah Kaufmann
Reading Latin - 2nd Edition : Text and Vocabulary - Peter Jones

RRP $45.95

$40.75

11%
OFF
Reading Latin - 2nd Edition : Grammar and Exercises - Peter Jones
Language, Literacy and Early Childhood Education : 4th Edition - Janet Fellowes
NSW Targeting Handwriting : Year K : Student Book - Jane Pinsker