Aesthetic Communication

By: Ole Thyssen, Russell Dees (Translator)

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Hardcover | 8 December 2010 | Edition Number 1

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370 Pages

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Man has always had a weakness for aesthetics, which secretly catch, enchant and seize the attention. Size and colour, form and rhythm affect the desire to say yes or no.

In modern society art is pure and ruthless. But a price has been paid for this freedom: art has become irrelevant.

The opposite of pure art is applied art, which not only must be aesthetically satisfying, but must also fulfil economic, political or religious considerations.

Aesthetic communication explores how organizations use aesthetics. Beginning with an exciting chapter on aesthetic art and applied art it follows with an in-depth analysis of the different fields of organizational aesthetics;
- Image, or the creation of an attractive veil;
- rhetoric, or the use of words to affect people;
- narrative, or the construction of seducing contexts;
- design, or how to impregnate ordinary things with attraction and identity;
- advertisement, or how to insert products in a heavenly world; and
- architecture or how to use buildings to tell about greatness and power.

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Non-Fiction Business & Management Organisational Theory & Behaviour Business Communication & Presentation Sales & Marketing Market Research Reference, Information & Interdisciplinary Subjects Interdisciplinary Studies Communication Studies Philosophy Philosophy & Aesthetics Management & Management Techniques

Language & Linguistics Business Strategy Economics Behavioural Economics Public Relations Economic Theory & Philosophy

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Paperback

Published: 8th December 2010

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List of Tables and Images	p. ix
Preface	p. xi
Organizational Aesthetics	p. 1
Introduction: the aesthetic gaze	p. 1
Aesthetic examples	p. 7
Constancy and variation - the aesthetic relevance	p. 10
The aesthetic - an interim conclusion	p. 14
The artistic, the erotic and the religious	p. 16
The work	p. 17
Aesthetic seduction	p. 20
The sensed, the imagined and the attuned	p. 22
Basic forms of attunedness	p. 27
From attunedness to feeling	p. 36
The aesthetic management of organizations	p. 42
Attunedness and feeling in organizations	p. 43
Aesthetics and strategy	p. 45
What is aesthetic strategy?	p. 48
The external relationship between art and organization	p. 50
The inner relationship between aesthetics and organization	p. 55
Summary: the distinctive character of aesthetic communication	p. 56
Six aesthetic domains	p. 58
An aesthetic profile?	p. 60
The Organizational Image	p. 63
The authoritative description	p. 67
The problem of power	p. 68
From singular to plural	p. 71
Identity, vision, image: initial remarks	p. 73
Branding	p. 74
Symbol of totality	p. 78
Identity and image: the suspicion of deception	p. 81
Identity as an effective illusion	p. 83
Mass media	p. 85
Reconstruction of the difference between identity and image	p. 87
Handling normal ambivalence	p. 90
Myth, presentation and vision	p. 91
The professional construction of an image	p. 96
Transition to rhetoric: symbol and function	p. 99
Organizational Rhetoric	p. 102
A rhetorical problem	p. 104
A shift in the balance between reason and rhetoric	p. 105
Reason and emotion	p. 112
Logos	p. 113
Pathos	p. 122
Pathos-management	p. 125
Ethos	p. 127
Ethos or aesthetics?	p. 132
The rhetoric of management	p. 134
Rhetorical rituals: necessary illusions	p. 139
Transition to narratives	p. 143
Organizational Narratives	p. 144
Narrative desire and the desire for narrative	p. 144
What is a narrative?	p. 147
The narrative bond	p. 149
The narrative as necessary pattern	p. 150
Organization, autopoiesis and narrative: the logic of the concrete	p. 153
The narrative as compensation for invisibility and complexity	p. 157
Time, space and distortion	p. 158
The sophistication of narrative	p. 159
The plot	p. 162
Narrative and dealing with values	p. 164
Organization and narrative	p. 166
The product's narratives: an expansion of meaning	p. 169
The organization's use of narratives: ten functions	p. 170
Transition to design	p. 177
Organizational Design	p. 178
Background of the concept of design	p. 178
As an introduction: what design does	p. 179
Design as 'giving form'	p. 183
Form and difference	p. 186
Form in society	p. 189
The sensed and the imaginary	p. 192
Eye and Hand	p. 193
Pure, decorative and metaphysical design	p. 195
Design as aesthetics and as ethics	p. 201
Collision of considerations	p. 203
Design in organizations	p. 206
The invisible, the symbolic and the desired	p. 208
Design and image	p. 210
Design between variation and constancy	p. 210
Transition to advertising	p. 212
Organizational Advertising	p. 213
Omnipresent appeal	p. 213
Three theses: desire, imitation, compensation	p. 218
The world of advertising	p. 221
The rhetoric of advertising images	p. 226
The artifice of advertising - some examples	p. 230
The rhetoric of advertising text	p. 231
Genre, self-reference, autocommunication and second-order advertising	p. 237
Luxury and prestige	p. 243
Transition to architecture	p. 249
Organizational Architecture	p. 250
The house	p. 250
Constancy and variation	p. 252
To dwell and to build	p. 256
From cave to house	p. 258
Architecture as communication	p. 259
Denotation and connotation	p. 261
The struggle between criteria	p. 263
Architecture as rhetoric	p. 264
The codes of architecture: identity and symbolism	p. 269
The first code: identity	p. 271
The second code: symbolism	p. 273
The dimensions of meaning	p. 276
The interplay of meanings: B&O's headquarters	p. 284
Conclusion	p. 289
Notes	p. 291
Bibliography	p. 312
Index	p. 319
Table of Contents provided by Ingram. All Rights Reserved.

Aesthetic Communication

At a Glance

Hardcover

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How to return your order

Defective items

You Can Find This Book In

Other Editions and Formats

Paperback

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