My Wish Lists Login / Join

Aesthetic Communication

By: Ole Thyssen, Russell Dees (Translator)

Write A Review

Hardcover | 8 December 2010 | Edition Number 1

At a Glance

Hardcover
370 Pages

Dimensions(cm)
21.59 x 13.97 x 2.24

Hardcover

$169.75

or 4 interest-free payments of $42.44 with

Ships in 5 to 7 business days

Man has always had a weakness for aesthetics, which secretly catch, enchant and seize the attention. Size and colour, form and rhythm affect the desire to say yes or no.

In modern society art is pure and ruthless. But a price has been paid for this freedom: art has become irrelevant.

The opposite of pure art is applied art, which not only must be aesthetically satisfying, but must also fulfil economic, political or religious considerations.

Aesthetic communication explores how organizations use aesthetics. Beginning with an exciting chapter on aesthetic art and applied art it follows with an in-depth analysis of the different fields of organizational aesthetics;
- Image, or the creation of an attractive veil;
- rhetoric, or the use of words to affect people;
- narrative, or the construction of seducing contexts;
- design, or how to impregnate ordinary things with attraction and identity;
- advertisement, or how to insert products in a heavenly world; and
- architecture or how to use buildings to tell about greatness and power.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.

Defective items

If there is a problem with any of the items received for your order then the Booktopia Customer Care team is ready to assist you.

For more info please visit our Help Centre.

You Can Find This Book In

Non-Fiction Business & Management Organisational Theory & Behaviour Business Communication & Presentation Sales & Marketing Market Research Reference, Information & Interdisciplinary Subjects Interdisciplinary Studies Communication Studies Philosophy Philosophy & Aesthetics Management & Management Techniques

Language & Linguistics Business Strategy Economics Behavioural Economics Public Relations Economic Theory & Philosophy

Other Editions and Formats

Paperback

Published: 8th December 2010

View Product

List of Tables and Images	p. ix
Preface	p. xi
Organizational Aesthetics	p. 1
Introduction: the aesthetic gaze	p. 1
Aesthetic examples	p. 7
Constancy and variation - the aesthetic relevance	p. 10
The aesthetic - an interim conclusion	p. 14
The artistic, the erotic and the religious	p. 16
The work	p. 17
Aesthetic seduction	p. 20
The sensed, the imagined and the attuned	p. 22
Basic forms of attunedness	p. 27
From attunedness to feeling	p. 36
The aesthetic management of organizations	p. 42
Attunedness and feeling in organizations	p. 43
Aesthetics and strategy	p. 45
What is aesthetic strategy?	p. 48
The external relationship between art and organization	p. 50
The inner relationship between aesthetics and organization	p. 55
Summary: the distinctive character of aesthetic communication	p. 56
Six aesthetic domains	p. 58
An aesthetic profile?	p. 60
The Organizational Image	p. 63
The authoritative description	p. 67
The problem of power	p. 68
From singular to plural	p. 71
Identity, vision, image: initial remarks	p. 73
Branding	p. 74
Symbol of totality	p. 78
Identity and image: the suspicion of deception	p. 81
Identity as an effective illusion	p. 83
Mass media	p. 85
Reconstruction of the difference between identity and image	p. 87
Handling normal ambivalence	p. 90
Myth, presentation and vision	p. 91
The professional construction of an image	p. 96
Transition to rhetoric: symbol and function	p. 99
Organizational Rhetoric	p. 102
A rhetorical problem	p. 104
A shift in the balance between reason and rhetoric	p. 105
Reason and emotion	p. 112
Logos	p. 113
Pathos	p. 122
Pathos-management	p. 125
Ethos	p. 127
Ethos or aesthetics?	p. 132
The rhetoric of management	p. 134
Rhetorical rituals: necessary illusions	p. 139
Transition to narratives	p. 143
Organizational Narratives	p. 144
Narrative desire and the desire for narrative	p. 144
What is a narrative?	p. 147
The narrative bond	p. 149
The narrative as necessary pattern	p. 150
Organization, autopoiesis and narrative: the logic of the concrete	p. 153
The narrative as compensation for invisibility and complexity	p. 157
Time, space and distortion	p. 158
The sophistication of narrative	p. 159
The plot	p. 162
Narrative and dealing with values	p. 164
Organization and narrative	p. 166
The product's narratives: an expansion of meaning	p. 169
The organization's use of narratives: ten functions	p. 170
Transition to design	p. 177
Organizational Design	p. 178
Background of the concept of design	p. 178
As an introduction: what design does	p. 179
Design as 'giving form'	p. 183
Form and difference	p. 186
Form in society	p. 189
The sensed and the imaginary	p. 192
Eye and Hand	p. 193
Pure, decorative and metaphysical design	p. 195
Design as aesthetics and as ethics	p. 201
Collision of considerations	p. 203
Design in organizations	p. 206
The invisible, the symbolic and the desired	p. 208
Design and image	p. 210
Design between variation and constancy	p. 210
Transition to advertising	p. 212
Organizational Advertising	p. 213
Omnipresent appeal	p. 213
Three theses: desire, imitation, compensation	p. 218
The world of advertising	p. 221
The rhetoric of advertising images	p. 226
The artifice of advertising - some examples	p. 230
The rhetoric of advertising text	p. 231
Genre, self-reference, autocommunication and second-order advertising	p. 237
Luxury and prestige	p. 243
Transition to architecture	p. 249
Organizational Architecture	p. 250
The house	p. 250
Constancy and variation	p. 252
To dwell and to build	p. 256
From cave to house	p. 258
Architecture as communication	p. 259
Denotation and connotation	p. 261
The struggle between criteria	p. 263
Architecture as rhetoric	p. 264
The codes of architecture: identity and symbolism	p. 269
The first code: identity	p. 271
The second code: symbolism	p. 273
The dimensions of meaning	p. 276
The interplay of meanings: B&O's headquarters	p. 284
Conclusion	p. 289
Notes	p. 291
Bibliography	p. 312
Index	p. 319
Table of Contents provided by Ingram. All Rights Reserved.

Aesthetic Communication

At a Glance

Hardcover

Shipping

How to return your order

Defective items

You Can Find This Book In

Other Editions and Formats

Paperback

More in Behavioural Economics

Planet Money

A Guide to the Economic Forces That Shape Your Life

I, Millennial (Signed Copies While Stocks Last)

One Snowflake's Screed Against Boomers, Billionaires and Everything Else

Vulture Capitalism

How to Survive in an Age of Corporate Greed

Doughnut Economics

Seven Ways to Think Like a 21st-Century Economist

Blue Ocean Strategy, Expanded Edition

How to Create Uncontested Market Space and Make the Competition Irrelevant

To Be Honest

The Undoing Project

The Algebra of Happiness

Finding the equation for a life well lived

Game Theory

2nd edition

Behavioral Economics

4th Edition

Mind over Money Revised Edition

Why understanding your money behaviour will improve your financial freedom

How to Not Die Alone

The Surprising Science That Will Help You Find Love

Inheritocracy

It's Time to Talk About the Bank of Mum and Dad

Choose Wisely

Rationality, Ethics, and the Art of Decision-Making

Come What May

An uplifting guide to navigating hard times from the UK's leading expert on recovery

Everybody Lies

What the Internet Can Tell Us About Who We Really Are

The Winner's Curse

Behavioral Economics Anomalies Then and Now

After the Spike

The Risks of Global Depopulation and the Case for People

How to Get Rich the American Way

Classic financial advice that worked and didn t, throughout time (The International edition of How to Get Rich in American History)

Customer Insight Strategies

How to Understand Your Audience and Create Remarkable Marketing

May Contain Lies

How Stories, Statistics and Studies Exploit Our Biases - And What We Can Do About It

Personalization and Digital Social Markets

Disrupting the Capitalist Economy

Economic Geography

Capitalism, Globalization, and Landscapes

Economic Geography

Capitalism, Globalization, and Landscapes

This product is categorised by