Advertising, the Media and Globalisation

A World in Motion

By: John Sinclair

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Hardcover | 29 May 2012 | Edition Number 1

At a Glance

Hardcover
170 Pages

Dimensions(cm)
23.39 x 15.6 x 1.12

Hardcover

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This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach.

It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globalization, and in an era of transition from âmassâ to âsocialâ media.

Advertising attracts much public criticism for the commercialization of culture and its apparent impact on social and personal life. This book outlines and assesses the issues involved, with regard to how they are manifested in different national, regional and global contexts. Topics covered include:

advertising as an object of study
global trends in the advertising industry
advertising and the media in motion
current issues in advertising, media and society
advertising, globalization and world regions.

While maintaining a contemporary focus, the book explains developments over recent decades as background to the globalisation of what it calls the manufacturing-marketing-media complex.

Industry Reviews

'...the breadth and depth of his survey of the core communication medium of the late 20th century makes his book worth reading, certainly by students and probably by practitioners. Sinclair achieves something quite rare in the contested country where academic interests and applied information co-exist. His book is heavy on theory and social analysis, but it is also a history of the way the sector has worked and adapted to change.' - Stephen Matchett, Books in brief, The Australian

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