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Advertising Creative : Strategy, Copy, and Design - Tom Altstiel
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Advertising Creative

Strategy, Copy, and Design

By: Tom Altstiel, Jean M. Grow, Dan Augustine, Joanna L. Jenkins

Paperback | 14 June 2022 | Edition Number 6

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Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use.

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