a A no-holds-barred overview of the very competitive but ultimately rewarding industry that is advertising. Insightful, well-informed, frank and honest. An inspirational eye-opener for all Adland wannabesa (TM) Gyles Lingwood, Course Leader a " Creative Advertising, University of Lincoln
a Tibbsa (TM) insights turn the advertising agency from a mythical wonderland to a realistic career choice. Through reading this book and taking note of his advice, students will be one step closer to walking through its doorsa (TM) Helen Powell, Senior Lecturer-Media and Advertising, University of East London
Advertising does not need another graduate
Whether you are an aspiring advertising creative, designer, account manager, PR / publicity consultant or marketing manager, Advertising is an engaging source of inspiration for those dark, idea-less days and a motivator when those job interviews or placements seem in short supply. Its companion website at www.routledge.com/textbooks/advertising supports the book with further examples and ideas to inspire as well as offering up to date advice.
This book is filled with numerous visual examples of advertising thinking. With words of advice and guidance from some of the industrya (TM)s most respected practitioners and insights from graduates who faced the same challenges you soon will in securing that elusive first job.
Add to that, an extensive supply of hints and tips to enhance your creative thinking processes, take the work you do beyond what you think you are capable of and, crucially, gain an edge at job interviews.
Maybe advertising doesna (TM)t need another graduate, but then you wona (TM)t be just another graduate will you?
Foreword by Trevor Beattie 1. Does advertising need another graduate? 2. Resisting the usual 3. Making the disinterested interested 4. The future is bright, the future is digital 5. Is creativity in your DNA? 6. Time to get real- getting a job with an advertising agency 7. Celebrities behaving badly -- opportunities beyond the advertising agency 8. Biog sticks and chocolate: life as a client 9. The way ahead Bibliography