Advancing Higher Education

New Strategies for Fundraising, Philanthropy, and Engagement

By: Matthew T. Lambert (Editor), Michael J. Worth (Editor)

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eText | 25 July 2019 | Edition Number 1

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Facing challenges and changes in the twenty-first century, universities are giving increased emphasis to institutional advancement, encompassing constituent engagement, communications and marketing, and fundraising. This book highlights the implications of change and best practices and innovations in advancement. It addresses such questions as: “What is working now?” “Where are we going?” “What will the future of advancement look like?

The book’s twenty chapters, written by leading experts in the field, describe ways in which traditional methods must be adapted to the new environment and highlight new strategies that are growing in importance.”

This book is focused on higher education and institutions in the United States but many of the topics it considers are important to independent schools and other types of institutions and to the practice of advancement around the world.

Industry Reviews

In Advancing Higher Education, editors Michael Worth and Matthew Lambert have assembled authors representing some of the leading practitioners and thinkers in the advancement profession. This volume provides their insights on profound changes impacting higher education and describes new and innovative strategies to address them. Advancement professionals and other leaders working to advance their institutions will find its contents of great value.