A Practical Guide to Event Promotion

Name: A Practical Guide to Event Promotion
Brand: Taylor & Francis Ltd
Price: 315.99 AUD
Availability: BackOrder

By: Nigel Jackson, Katie Angliss

Write A Review

Hardcover | 20 June 2017 | Edition Number 1

At a Glance

Hardcover
224 Pages

Dimensions(cm)
24.6 x 17.4 x 1.91

Hardcover

RRP $368.00

$315.99

14%OFF

or 4 interest-free payments of $79.00 with

Available for Backorder. We will order this from our supplier however there isn't a current ETA.

This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences.

This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $89.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.