A New Semiotics

An Introductory Guide for Students

By: David Sless, Ruth Shrensky

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Hardcover | 2 January 2023 | Edition Number 1

At a Glance

Hardcover
206 Pages

Dimensions(cm)
23.4 x 15.6 x 1.27

Hardcover

$487.75

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A New Semiotics is an introductory guide to the field of semiotics. Assuming no prior knowledge of semiotics, this accessible text takes a fresh look at semiotics and suggests that many of the forebears and many contemporary contributors to semiotics have misconstrued the nature of their work.

The authors start off by asking 'What is semiotics?' and go on to outline a journey towards a new semiotics. It offers a clearer way forward out of the prison of complexity invented by the fathers of contemporary semiotics—Peirce and Saussure. Each chapter ends with a summary, exercises and discussion points for students, and further reading.

This is the ideal text for introductory courses in semiotics within linguistics, communication studies, visual arts and related areas.

Industry Reviews

A New Semiotics continues the journey started by David Sless with Learning and Visual Communication, 1981 and In Search of Semiotics, 1986.

From reviews of In Search of Semiotics:

"In Search of Semiotics is an important book. It is a controversial book. It may even interrupt some of the more impenetrable forms of semiotics that terrify students and academics alike."

-- Keyan G Tomaselli, The University of Johannesburg and the University of KwaZulu-Natal

"David [Sless] was one of the first to write clearly and accessibly about cultural semiotics: he argues fluently and provocatively, taking us on a lively intellectual journey that is far easier for readers to follow than most other books on the subject at the time."

-- Susan Petrilli, University of Bari and Thomas A. Sebeok Fellow of the Semiotic Society of America

A New Semiotics is a clear-eyed, readable reassessment of interpretive semiotics. Written in a conversational style suitable for students, the book also delivers much for media researchers and practitioners to consider.

Rodney G. Miller, The Communication Institute, USA

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