A Multiple-product Sales Force Allocation Model

By: David Bruce Montgomery, Alvin J Silk, Carlos E Zaragoza

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Paperback | 22 May 2025

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86 Pages

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23.4 x 15.6 x 0.45

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"A Multiple-product Sales Force Allocation Model" presents a rigorous quantitative approach to optimizing sales force deployment across multiple products. This study delves into the complexities of allocating sales resources effectively, offering insights valuable to sales managers and marketing professionals. The book explores econometric techniques applicable to sales force management. It is a useful resource for those seeking a mathematically grounded perspective on maximizing sales efficiency and return on investment.

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