How Not to Invest

The ideas, numbers, and behaviors that destroy wealth—and how to avoid them

By: Barry Ritholtz

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Paperback | 18 March 2025

At a Glance

Paperback
400 Pages

Dimensions(cm)
22.8 x 15.2 x 3.9

Paperback

$48.99

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This book was designed to reduce mistakes.

Your mistakes with money.

Tiny errors, epic fails and everything in between.

You can do thousands of things right, but make just a few of the errors we discuss, and you destroy much of your portfolio.

If you could learn how to avoid the unforced errors investors make all the time, you would make your life so much richer and less stressful.

The counterintuitive truth is avoiding errors is much more important than scoring wins.

How Not To Invest shows you a few simple tools and models that will help you avoid the most common mistakes people make with their money. Learn these, and you are ahead of 98% of your peers.

Make fewer errors, end up with more money.

We all make mistakes. The goal with this book is to help you make fewer of them, and to have the mistakes you do make be less expensive.

About the Author

Barry L. Ritholtz is the co-founder, chairman, and chief investment officer of Ritholtz Wealth Management LLC. Launched in 2013, RWM is one of the country’s fastest-growing financial planning and asset management firms. Named ETF Investor of the Year and one of the Financial Times' top 300 firms, RWM manages over $5 billion for 3,900 families.

Called the “blogfather” for creating The Big Picture, one of the first market weblogs, the site covers everything related to investing. Since its launch in 2003, its mix of behavioral finance and data analysis has attracted 275 million visitors.

Barry is also the creator and host of “Masters in Business,” the longest-running and most popular podcast on Bloomberg Radio. His prior book, Bailout Nation, was named one of the Best Business Books of the Year, selected as the Investment Book of the Year, and awarded a First Amendment Award for Outstanding Journalism.

He lives on the north shore of Long Island with his wife, Wendy, and their spoiled dogs, Teddy and Kody.

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