
At a Glance
218 Pages
25.4 x 17.78 x 1.75
Hardcover
$131.99
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"Masterfully explores the nuances of intent and manipulation in human-AI collaboration. This work is essential reading..."
- Dr. Janna Lipenkova PHD (author of The Art of AI Product Development)
90% Human dives deep into the ways hidden artificial intelligence systems are reshaping product design, user experience (UX), and business strategies. Having designed over 15 unique products across the globe, impacting 17 million users, from Shanghai, to New York City, and Berlin Germany; Konrad Piercey sheds light on why the old paradigms of UX no longer hold up in a world driven by intelligent interactive systems, exploring both the opportunities and risks tied to this emerging technology.
Today's top businesses require designers and product strategists who deeply understand the intersection of AI technology, user experience, and ethical responsibility. 90% Human is the essential guide that bridges the gap between human-computer interaction (HCI), historical design principles, and cutting-edge machine learning (ML) insights. Through practical strategies and real-world examples, this book empowers you to design profitable, user-centric AI products without compromising human values, ethical standards, or business goals.
What you'll gain from this book:
- Practical AI Design Principles - Learn to design intuitive, transparent interfaces aligned with human values, leveraging the core principles of Education, Simplicity, and Intrigue.
- Actionable Strategies for Success - Develop clear success metrics that prioritize human-oriented goals, enhancing both user satisfaction and long-term business growth.
- Ethical AI Integration - Address critical topics including algorithmic fairness, preserving user autonomy, and balancing profitable automation with user trust.
- Real-World Insights - Explore compelling examples demonstrating the transformative potential of AI when harmonized with thoughtful UI design and ethical considerations.
- Risk Management Techniques - Understand intellectual property considerations, user behavior management, and strategies for safeguarding against unintended consequences.
What's inside?
- A clear, cohesive framework for AI-driven product design
- In-depth discussions on psychology, philosophy, and aligning user outcomes with business objectives
- Actionable advice on seamlessly incorporating machine learning into product design roadmaps
- Techniques for fostering meaningful and responsible user engagement
Whether you're a product designer, strategist, or developer aiming to excel in the rapidly evolving world of intelligent technology, 90% Human offers the essential mindset and tools to succeed-without losing sight of what makes us uniquely human.
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Support public donation:
We donate 1 book to public libraries and universities for every 10 books sold.
Author royalties:
Author receives â¬6 Euros per copy when purchasing through retailers. The remaining funds are consumed by printing costs and distributor fees. Contact the author for opportunities to privately support this independent writer & researcher.
AI Transparency:
Over 90% of this book was written and edited exclusively by humans, ensuring authentic insights and a uniquely human perspective.
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Keywords: Artificial Intelligence; UX Design; Human-Centered Design; Product Strategy; Human-Machine Interaction; Design Thinking; Technology and Society; Business Innovation; Cognitive Psychology; Systems Thinking
Industry Reviews
"Masterfully explores the nuances of intent and manipulation in human-AI collaboration. This work is essential reading..."
- Dr. Janna Lipenkova PHD (author of The Art of AI Product Development)
Table of Contents (Extended Edition)
- Forward / Introduction - Page 14
- Context and Purpose
- Audience and Assumptions
- Shaping Users - Page 14
- Early Influences
- Social and Cultural Framing
- Definitions - Page 15
- Core Terms
- Ambiguities
- What This Book Is About - Page 16
- Goals and Objectives
- Key Design Questions
- What You'll Learn - Page 16
- Design Principles
- Human-Machine Perspectives
- Kickstarting Your Imagination - Page 16
- Creative Thinking
- Bridging Theory and Practice
- A Quick Note on Ethics - Page 18
- Why Ethics Matters
- Designer's Responsibility
- An Inorganic Relationship - Page 20
- Human-Technology Interactions
- Simulated Companionship
- A Conversation Between Product and User - Page 24
- The Dialogue Metaphor
- Understanding Miscommunication
- The "Problem" - Page 26
- Unclear Expectations
- Over-engineered Solutions
- Deteriorating UX Fundamentals - Page 28
- Symptoms of Poor Design
- Common Pitfalls
- Information Architecture - Page 35
- Structure and Hierarchy
- Transparency and Comprehension
- The Meaning of Content - Page 40
- Definitions
- Information Versus Noise
- Content Engagement - Page 42
- User Perspective
- Business Perspective
- New Ways to Interact - Page 44
- Machine Perspective
- Future Considerations
- Trust - Page 50
- Defining Trust
- Trust Erosion
- Adoption and Engagement
- Intent and Manipulation - Page 63
- Subtle Persuasion
- Ethical Gray Areas
- Biases - Page 67
- Inherent Biases
- Data Bias
- Model Building
- Action and Information - Page 77
- Information Elements
- Cognitive Load
- Mental Models
- Machine Interaction Challenges - Page 85
- Anthropomorphic AI
- Ethical Considerations
- Success - Page 89
- Success for Designers
- Defining Success in Design
- What is Safe? - Page 96
- Inclusive Design
- Control and Visibility
- Audit of UX - Page 105
- Mapping
- Feedback
- Visibility
- Human Problems: Machine Answers - Page 110
- Microsoft HAX
- Human-Centered AI
- ESI - Page 121
- Educational
- Simple
- Intriguing
- Business Perspective
- User Perspective
- Visual Examples of ESI - Page 135
- Food Delivery
- E-commerce
- Automotive
- Goals and Limitations - Page 139
- Dark Side of Transparency
- When Trust Fails
- System Monitoring - Page 149
- Critical Questions
- Tonality and Preference
- Closing Thoughts - Page 155
- Wrapping Up
- Appendix
- Reference List
ISBN: 9798218640866
Published: 11th September 2025
Format: Hardcover
Language: English
Number of Pages: 218
Audience: General Adult
Publisher: KNP Design Co.
Dimensions (cm): 25.4 x 17.78 x 1.75
Weight (kg): 0.74
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