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Stories for Work : The Essential Guide to Business Storytelling - Gabrielle Dolan

Stories for Work

The Essential Guide to Business Storytelling

Paperback

Published: 23rd January 2017
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Published: 7th February 2017
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Learn the science and master the art of telling a great story

Stories for Work walks you through the science of storytelling, revealing the secrets behind great storytellers and showing you how to master the art of storytelling in business. Stories hold a unique place in our psyche, and the right story at the right time can be a game-changer in business; whether tragedy, triumph, tension or transition, a good story can captivate the listener and help you achieve your goals. In this book, author Gabrielle Dolan draws from a decade of training business leaders in storytelling to show you what works, why it works, when it works best and what never works. You'll learn how to create your own stories ? authentically yours, crafted to attain your goal ? and develop an instinct for sharing when the time is right. In-depth case studies feature real-world people in real-world businesses, showing how storytelling has changed the way they work, motivate and lead ? providing clear examples of the power of this enormously effective skill.

Storytelling gives you an edge. Whether you're after a promotion, a difficult client, a big sale or leading through transition, a great story can help you smooth the road and seal the deal. This book is your personal coach for masterful storytelling, with expert guidance and lessons learned from real-world business leaders.

  • Learn why storytelling grabs attention and helps your message get through
  • Master the four types of stories used in business settings
  • Infuse your stories with the personal to highlight your vision and values
  • Craft a selection of stories to pull out at pivotal business moments

The oral tradition has ancient roots that unite all humans, and despite our myriad modern distractions, we still respond to a well-told story. Stories for Work helps you put this dynamic to work for you in any business scenario.

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Stories for Work
 
5.0

(based on 3 reviews)

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100%

of respondents would recommend this to a friend.

Pros

  • Easy to read (3)
  • Informative (3)
  • Well written (3)

Cons

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(1 of 1 customers found this review helpful)

 
5.0

Creating impact through the power of your stories

By 

from Sydney

About Me Everyday Reader

Verified Reviewer

Pros

  • Easy To Read
  • Informative
  • Well Written

Cons

    Best Uses

      Comments about Stories for Work:

      Stories for Work is a must read for anyone in the business of selling ideas, engaging teams, driving collaboration or inspiring change through presentations - anyone that needs to sell an idea! This easy to read book is stacked full of other people's stories, tips and insight to help all of us create better stories that sell ideas and thinking. An easy to follow structure delivers lots of take-aways that are easy to put in to action immediately - and then its simply about practice practice practice. It really is the essential guide to business story telling.

       
      5.0

      Storytelling made fun and purposeful

      By 

      from Melbourne VIC

      About Me Bookworm

      Verified Reviewer

      Pros

      • Deserves Multiple Readings
      • Easy To Read
      • Informative
      • Well Written

      Cons

        Best Uses

        • Business
        • Leadership

        Comments about Stories for Work:

        Such a fantastic book, a great tool for storytelling in business settings and a powerful resource for leaders. Shows the power of a simple story to convey a powerful and compelling business message that has cut-through in all audiences. Gabrielle's insights are relevant and thought-provoking.

         
        5.0

        A must read

        By 

        from Melbourne, Australia

        About Me Casual Reader

        Verified Reviewer

        Pros

        • Compelling and relatable
        • Easy To Read
        • Informative
        • Well Written

        Cons

          Best Uses

          • Reference

          Comments about Stories for Work:

          'Stories for Work' demystifies how to authentically connect and engage any group, team or audience. Relatable, well written, and easy to digest and implement.

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          About the author ix

          Acknowledgements xi

          Introduction xiii

          Part I: Shaping your stories 1

          1 The science of storytelling 5

          2 Four types of stories you need in business 15

          3 How to find stories for work 23

          4 How to construct and share your stories 33

          Part II: Sharing your stories 43

          5 Stories that work for presentations 47

          6 Stories that work for change 55

          7 Stories that work for sales 65

          8 Stories that work for values and vision 75

          9 Stories that work for your personal brand 85

          10 Stories that work for coaching 97

          11 Stories that work for job interviews 105

          12 Stories that work for newsletters and blogs 115

          Part III: Storytelling case studies 125

          13 Australia Post case study 129

          14 Bupa case study 139

          15 Spark case study 151

          Conclusion 163

          Next steps 167

          Index 169

          Connect and share 175

          ISBN: 9780730343295
          ISBN-10: 0730343294
          Audience: General
          Format: Paperback
          Language: English
          Number Of Pages: 200
          Published: 23rd January 2017
          Publisher: John Wiley & Sons Australia Ltd
          Country of Publication: AU
          Dimensions (cm): 22.8 x 15.2  x 1.4
          Weight (kg): 0.67
          Edition Number: 1