Typography Essentials

This completely revised and updated version of Typography Essentials: 100 Design Principles for Working with Type is a hands-on resource, organizing the many complex choices surrounding the effective use of typography.

Typography Essentials: 100 Design Principles for Working with Type is a practical, hands-on resource that distills and organizes the many complex issues surrounding the effective use of typography. An essential reference for designers since 2009, Typography Essentials is now completely refreshed with updated text, new graphics and photos, and a whole new look.

Divided into four sections—The Letter, The Word, The Paragraph, and The Page—the text is concise, compact, and easy to reference. Each of the 100 principles, which cover all practical aspects of designing with type, has an explanation and inspiring visual examples drawn from international books, magazines, posters, and more. Typography Essentials is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional.

About the Author

Ina Saltz is an art director, designer, writer, photographer, and professor (at The City College of New York) whose areas of expertise are typography and editorial publication design. She has written more than 50 articles on design and typography, contributed to 5 books by Steven Heller, and authored 15 essays for Phaidons Archive of Graphic Design. She currently teaches classes on the business website Lynda.com, where she has close to 2 million viewers.

Ina served as the Design Director at Time magazine (International Editions), Worth magazine, and others. Ina is the author of the Body Type series of books on typographic tattoos, as well as Typography Essentials: 100 Design Principles for Working with Type. She is a co-author of Typography Referenced: A Comprehensive Visual Guide to the Language, History and Practice of Typography, named one of the best reference books of 2012 across all subject matter by the American Library Association. Ina lives in New York City. Her favorite typefaces are Requiem, Bickham Script, and Franklin Gothic No. 2 and her favorite characters are &, Q, Z, and R.