Craft, Inc.

Turn Your Creative Hobby into a Business

By: Meg Mateo Ilasco

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Paperback | 1 January 2008

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"Craft, Inc." is the hipster business primer for entrepreneurial crafters to turn what they do for fun into what they do for money. Pro crafter Meg Mateo Ilasco offers a step-by-step guide to everything from developing products and naming the company to writing a business plan, applying for licenses, and paying taxes. Chapters on sales, marketing, trade shows, and publicity round out the mix. Plus, in-depth interviews with such craft luminaries as Jonathan Adler, Lotta Jansdotter, Denyse Schmidt, and Jill Bliss provide inspiration and practical advice. Accessible, informative, and more than a little spunky, "Craft, Inc." paves the way for today's creative minds to become tomorrow's trendsetters.

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