Will Guidara

Will Guidara, the founder of Thank You, a hospitality company dedicated to crafting exceptional destinations and assisting leaders across various industries in redefining their approach to customer service, was formerly the co-owner of Eleven Madison Park. Guidara steered the restaurant to numerous accolades, securing four stars from the New York Times, three Michelin stars, and the prestigious top spot on the World's 50 Best Restaurants list in 2017.

In his recent book, "Unreasonable Hospitality," he imparts valuable lessons on service and leadership drawn from his extensive restaurant career. Guidara argues that any business can adopt a hospitality-centric approach by transforming ordinary transactions into memorable experiences.

Additionally, as the co-founder of the Welcome Conference, an annual gathering that assembles top minds in the hospitality world, Guidara continues to contribute to industry innovation. A Cornell University graduate, he has coauthored four cookbooks, earned recognition as one of Crain’s New York Business’s 40 Under 40, and received the WSJ. Magazine’s Innovator Award.