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Wild Ride : Inside Uber's Quest for World Domination - Adam Lashinsky

Wild Ride

Inside Uber's Quest for World Domination

By: Adam Lashinsky

eBook | 23 May 2017

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A no-holds-barred look at Uber, the multi-billion dollar disruptor that has revolutionised the transportation industry around the world

Uber is one of the most fascinating and controversial businesses in the world, both beloved for its elegant ride-hailing concept and heady growth, and condemned for CEO Travis Kalanick's ruthless pursuit of success at all cost.

In Wild Ride, Adam Lashinsky, veteran Fortune writer and author of Inside Apple, traces the story of Uber's meteoric rise: from its murky origins to its plans for expansion into radically different industries. The company has already poached entire departments from top research universities in a push to build the first self-driving car and possibly replace the very drivers it's worked so hard to recruit.

With access to current and former employees, as well as CEO Travis Kalanick, this book will be the first to unlock Uber's vault. It's a story that start-up founders, business executives, tech-savvy readers, and drivers and riders will find riveting.

Industry Reviews
insightful, enterprising, and energetic... a joy to read
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Non-FictionBiographies & True Stories BiographiesBusiness & Industry BiographiesEngineering & TechnologyTransport Technology & TradesIntelligent & Automated Transport System TechnologyTechnology in GeneralHistory of Engineering & TechnologyComputing & I.T.Computer ScienceArtificial Intelligence
Automotive Technology & TradesMechanical Engineering & MaterialsMechanical EngineeringAerospace & Aviation TechnologyElectronics & Communications EngineeringElectronics EngineeringAutomatic Control EngineeringRoboticsEducationEducation Equipment & TechnologyIndustry & Industrial StudiesTransport Industries

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