Wiener Chic

A Locational History of Vienna Fashion

By: Susan Ingram

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eBook | 1 February 2014 | Edition Number 1

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200 Pages

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Vienna may not be synonymous with fashion like its metropolitan counterparts Paris and Milan, but it is a fashionable city, one that historically has been structured by changing fashions and fashionable appearances. Like the Litfaßsaule in Orson Welles's 1949 urban noir masterpiece The Third Man, into which Harry Lime escapes in order to avoid capture and which hapless visitors today presume are merely surfaces for advertising, there are many overlooked aspects of Vienna's distinct style and attitude. By focusing on fashion, Wiener Chic narrates Vienna's history through an interpretation of the material dimensions of Viennese cultural life - from architecture to arts festivals to the urban fabric of street chic. The first book that connects Vienna and fashion with urban theory, Wiener Chic draws on material that is virtually unknown in an English-language context to give readers an insider's vantage point on an under-appreciated European fashion capital.

Industry Reviews

'I really did enjoy this book! It was a truly engaging and well-written look at various aesthetic aspects of Viennese life, and laid a foundation for a very interesting future discussion on fashion and the spaces it inhabits, fills, or is lacking.'