Who's Your A&R is the definitive guide to the art and evolution of A&R, offering aspiring professionals and music enthusiasts an insider's perspective on discovering, developing, and delivering iconic talent—written by industry veteran Omar Grant, Co-President of Roc Nation.
Who's Your A&R is an insider's guide to one of the most influential yet misunderstood roles in the music industry—A&R (Artists and Repertoire). Omar Grant, Co-President of Roc Nation and an accomplished A&R executive, shares invaluable insights and personal experiences that illuminate the path to discovering, developing, and delivering iconic musical talent.
From managing tours for Destiny's Child to overseeing award-winning projects for Rihanna, Big Sean, and Kelly Rowland, Omar takes readers through the intricate decision-making and collaborative processes that shape the careers of today's biggest artists.
What You'll Discover Inside:
- The Evolution of A&R: Explore the history of A&R and its pivotal role, from the Motown era to the digital streaming age.
- Case Studies on Iconic Albums: Behind-the-scenes stories of landmark projects like Rihanna's Anti, revealing how song concepts, budgets, and collaborations influence success.
- Industry Challenges and Strategies: Insights into overcoming common pitfalls, building key relationships, and staying ahead in a fast-paced music landscape.
- Global Perspectives: Understand how A&R adapts to emerging trends across diverse music markets, from Afrobeat to China's streaming challenges.
- Expert Testimonies: Interviews and contributions from legendary A&R professionals, artists, and executives like L.A. Reid, Kelly Rowland, and Pharrell.
