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What We Ask Google : A surprisingly hopeful picture of humankind - Simon Rogers

What We Ask Google

A surprisingly hopeful picture of humankind

Read by: Simon Rogers

Author: Simon Rogers

At a Glance

Published: 7th May 2026

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Brought to you by Penguin.

Ever wondered what goes through other people's minds - their silly questions, their inner anxieties, hopes and dreams?

In What We Ask Google, the company's Data Editor Simon Rogers explores insights from the world's biggest dataset: an epic snapshot, two decades long and counting, of our collective brain. What it reveals about us might surprise you.

  • In June the UK sees a spike in searches for 'how to help a bee'
  • 'Where is Chuck Norris?' is the 17th most common English language question of all time
  • Around the world, it's 2am when parents want to know how to get their baby to sleep
  • Reassuringly, people consistently want to know, 'How often can you donate plasma?'

Brimming with insights that vary from the playful to the profound*, What We Ask Google* delves into the momentous and the mundane secrets of what we ask when we get the chance to ask anything, offering a surprisingly hopeful picture of humankind.

'This view from the other side of the search box is both charming and insightful, tapping into a deep well of curiosity.' Tim Harford, author of How to Make the World Add Up

© Simon Rogers 2026 (P) Penguin Audio 2026

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