Weird Ideas That Work

Author: Robert I. Sutton

Read by: Gareth Prosser

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At a Glance

Format
Digital Audiobook

Duration
08:47.41

Published: 1st August 2020

Digital Audiobook

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A breakthrough in management thinking, 'weird ideas' can help every organization achieve a balance between sustaining performance and fostering new ideas. To succeed, you need to be both conventional and weird. • Hire misfits • Pursue the impractical • Find happy people and encourage them to fight • Reward failure but punish inaction • Forget your own successes These and other counterintuitive strategies will unlock ideas you never knew you had.