Web Usage Analysis and User Profiling

International Webkdd'99 Workshop San Diego, Ca, Usa, August 15, 1999 Revised Papers

By: Brij Masand (Editor), Myra Spiliopoulou (Editor)

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Paperback | 26 July 2000

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196 Pages

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After the advent of data mining and its successful application on conventional data, Web-related information has been an appropriate and increasingly popular target of knowledge discovery. Depending on whether the data used in the knowledge discovery process concerns the Web itself in terms of content or the usage of the content, one distinguishes between Web content mining and Web usage mining.
This book is the first one entirely devoted to Web usage mining. It originates from the WEBKDD'99 Workshop held during the 1999 KDD Conference. The ten revised full papers presented together with an introductory survey by the volume editors documents the state of the art in this exciting new area. The book presents topical sections on Modeling the User, Discovering Rules and Patterns of Navigation, and Measuring interestingness in Web Usage Mining.

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You Can Find This Book In

Non-Fiction Computing & I.T.Digital Lifestyle & Online World: Consumer & User Guides Internet Guides & Online Services Databases Data Mining Medicine Medicine in General Computer Science Artificial Intelligence Computer Programming & Software Development Algorithms & Data Structures

Virtual Reality Operating Systems Information Technology General Issue Ethical & Social Aspects of IT Business Applications Human-Computer Interaction

Preface	p. 1
Modelling the Users
Inferring Demographic Attributes of Anonymous Internet Users	p. 7
A Generalization-Based Approach to Clustering of Web Usage Sessions	p. 21
Constructing Web User Profiles: A Non-invasive Learning Approach	p. 39
Data Mining, the Internet, and Privacy	p. 56
Discovering Rules and Patterns of Navigation
User-Driven Navigation Pattern Discovery from Internet Data	p. 74
Data Mining of User Navigation Patterns	p. 92
Making Web Servers Pushier	p. 112
Measuring Interestingness in Web Usage Mining
Analysis and Visualization of Metrics for Online Merchandising	p. 126
Improving the Effectiveness of a Web Site with Web Usage Mining	p. 142
Discovery of Interesting Usage Patterns from Web Data	p. 163
Author Index	p. 183
Table of Contents provided by Publisher. All Rights Reserved.

Web Usage Analysis and User Profiling

International Webkdd'99 Workshop San Diego, Ca, Usa, August 15, 1999 Revised Papers

At a Glance

Paperback

Shipping

How to return your order

Defective items

You Can Find This Book In

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