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Visual Communication

Insights and Strategies

By: Janis Teruggi Page, Margaret Duffy

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eText | 15 June 2021 | Edition Number 1

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Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers

Based on years of research, Visual Communication Insights and Strategies explores visual imagery in advertising, news coverage, political discourse, popular culture, and digital and social media technologies. It is filled with insights into the role of visuals in our dynamic social environment and contains strategies on how to use them.

The authors teach theoretically-informed literacy and critical analysis of visual communication and show how to assess and apply this knowledge in the fields of advertising, public relations, journalism, organizational communication, and intercultural communication. This important book:

Reveals how to analyze visual imagery
Contains a research-based approach to the topic
Introduces a 3-step process, Research-Evaluate-Create, to apply the knowledge gained
Combines research, theory, and professional practice of visual communication

Designed for undergraduate and graduate courses in visual communication courses, as well as visual rhetoric, visual literacy, and visual culture, Visual Communication Insights and Strategies reveals how to apply rhetorical theories to visual imagery.