Viewer Discretion Advised

Taking Control of Mass Media Influences

By: Jeffrey McCall

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eText | 27 April 2007 | Edition Number 1

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Viewer Discretion Advised shows where our media has gone wrong and what we can do about it. Established media critic Jeffrey McCall illustrates the problems with much of contemporary media content, why it is this way, and how consumers can actively shape the media. He sets out to increase our understanding of how different media work and how media content affects us daily, addressing a number of key media issues. McCall explains how the news agenda is shaped and why it fails to effectively inform the citizenry; how the First Amendment does and doesn't work; and how to manage children's media use. He further highlights the overwhelming influence of big media corporations in dictating cultural standards and the government's role in regulating the media. The final chapter is a helpful guide on how readers can actively challenge media companies. Stop complaining about media content_change it!

Industry Reviews

In Viewer Discretion Advised Jeffrey McCall gets right to the heart of why the mass media are of such concern to so many people. He illuminates the controversial issues of media sex, superficial news, a media-hijacked political system, lack of protection for children, and the limits of First Amendment protections of speech. McCall writes with a clear, engaging style so that everyone can read this intriguing book-and everyone should read it.