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Using the R Commander : A Point-and-Click Interface for R - John Fox

Using the R Commander

A Point-and-Click Interface for R

By: John Fox

Hardcover | 28 November 2017 | Edition Number 1

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Hardcover


RRP $399.00

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Many marketing researchers, companies and business schools need to use statistical procedures and accurately interpret the result, that''s why the SAS® Enterprise Guide software, which uses a user-friendly drag-and-drop menu to extract statistical information, is so popular. Marketing Research with SAS Enterprise Guide includes 236 screen shots to provide a detailed explanation of the SAS® Enterprise Guide software. Based on a step-by-step approach and real managerial situations, it guides the reader to an understanding of the use of statistical methods. It demonstrates ways of extracting information, collating it to provide reliable knowledge, and how to use these insights to solve day-to-day business and research problems. SAS ® offers a stand-alone marketing research tool by means of the SAS® OnDemand Enterprise Guide solution for academics and business professionals. This straightforward, pragmatic reference manual will help: -
Industry Reviews

". . . this is a comprehensive book written in an approachable style, that serves as a good user guide to the R Commander . . ."
~Tim Downie, Journal of Statistical Software

"Having used R Commander in my introductory statistics courses, I would recommend its use in a first course in statistics for several reasons. First, R Commander gives students experience with a statistical software package while allowing the course to focus on important statistical concepts. Second, students become familiar with R code while using the program, allowing students to quickly transition to R (or RStudio) in a second course."
~Stacey A. Hancock, Montana State University


". . . this is a comprehensive book written in an approachable style, that serves as a good user guide to the R Commander . . ."
~Tim Downie, Journal of Statistical Software

"Having used R Commander in my introductory statistics courses, I would recommend its use in a first course in statistics for several reasons. First, R Commander gives students experience with a statistical software package while allowing the course to focus on important statistical concepts. Second, students become familiar with R code while using the program, allowing students to quickly transition to R (or RStudio) in a second course."
~Stacey A. Hancock, Montana State University

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