Understanding Public Relations

Theory, Culture and Society

By: Lee Edwards

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eText | 17 April 2018 | Edition Number 1

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This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives.

Understanding Public Relations introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts. Encouraging a deeper and more critical understanding of its influence on society, Lee Edwards:

Explores public relations in relation to contemporary debates around promotional culture, discourse, globalisation, democracy and power
Considers how public relations frames vital discussions of race, gender, class and ethics
Brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK

Both accessible and provocative, this is an invaluable resource for students and researchers exploring public relations theory, critical public relations, strategic communication and promotional culture.

Industry Reviews

Understanding Public Relations pushes the genre of the public relations text into new territory. Lee Edwards looks beyond organisational boundaries to vividly illustrate and explore the public relations occupation as a social and cultural practice.