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Understanding Audience : 21st Century Skills Library: Take a Look! Modern Media Literacy - Julie Knutson

Understanding Audience

By: Julie Knutson

eBook | 1 January 2025

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From YouTube to yard signs, build media savvy that is up to speed with today's media-rich world.

With teens today spending on average 43 percent of their waking day interacting with media of one type or another, it is more critical than ever that they learn the necessary skills for both consuming and creating content wisely. Part of our Take a Look! Modern Media Literacy series, Understanding Audience takes readers through the process of looking critically at media to understand its audience, along with how to tailor their own media creations to specific audiences. Highlights of the book include:

  • Uses practical examples with both digital and legacy media
  • Engenders critical thinking skills
  • Offers tips and tricks for readers to try on their own
  • Includes an extension activity

This series gives readers a crash course in basic media literacy skills: understanding audience, perspective, persuasive appeals, author's purpose, tracing sources, and creating media content. Series closely aligned with standards from the American Association of School Librarians and the Journalism Education Association and follows research from the Center for Media Literacy.

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