Treasure Hunt

Inside the Mind of the New Consumer

Author: Michael J. Silverstein, John Butman

Read by: John H. Mayer

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At a Glance

Format
Digital Audiobook

Duration
09:19.50

Published: 9th May 2006

Digital Audiobook

$23.15

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A BMW in a Costco parking lot?

A working-class family with a 50-inch plasma TV?

What's going on in the mind of the new consumer?

TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.