They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
Learn how you can apply the main lessons & principles in a five minute listen. This audio captures the key takeaways found in the original book. All fluff and unnecessary information has been removed to save you hours of time. If you've already read the original, this audio will help you cement the most important lessons. If you haven't, don't worry, here you will find all the practical information that you can apply.
Discover the groundbreaking business philosophy that saved Marcus Sheridan's swimming pool company during the 2008 recession and transformed it into an industry powerhouse. "They Ask, You Answer" reveals how addressing customer questions with radical transparency can revolutionize your marketing strategy and sales process.
In today's digital landscape, 70% of buying decisions are made before prospects even speak with a company. Sheridan shows how businesses of any size can build trust by focusing on the "Big 5" content topics that drive revenue: pricing, problems, comparisons, reviews, and "best of" information.
This audiobook summary provides actionable strategies for implementing content marketing within your organization, from creating a culture of insourcing to hiring the right content manager and videographer. You'll learn how to use "assignment selling" to shorten sales cycles, produce videos that drive sales, and design websites that convert visitors into customers.
Transform your approach to sales and marketing by answering the questions your customers are actually asking. The principles in this summary will help you become the trusted voice in your industry and outperform competitors regardless of size or budget.
