The Poster

Art, Advertising, Design, and Collecting, 1860s?1900s

By: Ruth E. Iskin

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Paperback | 7 October 2014 | Edition Number 1

At a Glance

Paperback
432 Pages

Dimensions(cm)
2.31 x 1.55 x 0.34

Paperback

$138.75

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The Poster: Art, Advertising, Design, and Collecting, 1860s-1900s is a cultural history that situates the poster at the crossroads of art, design, advertising, and collecting. Though international in scope, the book focuses especially on France and England. Ruth E. Iskin argues that the avant-garde poster and the original art print played an important role in the development of a modernist language of art in the 1890s, as well as in the adaptation of art to an era of mass media. She moreover contends that this new form of visual communication fundamentally redefined relations between word and image: poster designers embedded words within the graphic, rather than using images to illustrate a text. Posters had to function as effective advertising in the hectic environment of the urban street. Even though initially commissioned as advertisements, they were soon coveted by collectors. Iskin introduces readers to the late nineteenth-century "iconophile"-a new type of collector/curator/archivist who discovered in poster collecting an ephemeral archaeology of modernity. Bridging the separation between the fields of art, design, advertising, and collecting, Iskin's insightful study proposes that the poster played a constitutive role in the modern culture of spectacle. This stunningly illustrated book will appeal to art historians and students of visual culture, as well as social and cultural history, media, design, and advertising.

Industry Reviews

"This work is by far the most thorough, comprehensive, and exhaustive title available on this topic covering this period. It is an excellent choice for any student of history or of art history. It has particular appeal to students studying graphic design history within the context of the poster and within the era noted in the subtitle. The author's study of the topic and bountiful coverage of the interplay between design and the evolution of advertising is superb. The writing style is analytical and detailed; it includes the history, people, process, and more. A great deal of information is provided to the collector as well. . . . Highly recommended." --Choice
The Poster is a beautifully illustrated, and nicely crafted, cultural history of the late nineteenth-century art poster. It is principally concerned with Paris and with France, and it is on this terrain that it is at its strongest. Iskin s command of the material, both primary and secondary, on fin-de-siecle Paris is excellent, and the book develops a number of fruitful arguments. Journal of the History of Collections"
Iskin navigates a multitude of artists, locations, and cultural and artistic discourses with dexterity. She has written a towering monument to an oft-neglected subject, which should stand as a model of inquiry into ephemeral visual culture for generations of print historians. Sarah C. Shaefer, Art in Print"
The Poster[is] delightfully filled with little nuggets of the history of this era and its affichomanie that broadened and enriched my understanding of its transformative energy. Design and Culture"

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