Sitewide Free Shipping - Limited Time Only - No Minimum Spend - T&C's Apply
Track My Order
Help Centre
Likes
My Wish ListsLogin / Join
Booktopia
Australia's local bookstore
Get Free Shipping on orders over $0
The Hard Sell : An Ethnographic Study of the Direct Selling Industry - John Bone

The Hard Sell

An Ethnographic Study of the Direct Selling Industry

By: John Bone

eText | 2 March 2017 | Edition Number 1

At a Glance

eText

$94.59

or 4 interest-free payments of $23.65 with

 or 

Instant online reading in your Booktopia eTextbook Library *

Why choose an eTextbook?

Instant Access *

Purchase and read your book immediately

Read Aloud

Listen and follow along as Bookshelf reads to you

Study Tools

Built-in study tools like highlights and more

* eTextbooks are not downloadable to your eReader or an app and can be accessed via web browsers only. You must be connected to the internet and have no technical issues with your device or browser that could prevent the eTextbook from operating.

In this work John Bone provides a lively and engaging insight into the social world of direct selling organizations. He investigates these under-researched organizations via a detailed ethnography of two home improvement companies selling products such as fitted kitchens, double glazing and conservatories, as well as developing wider sociological debates on trust and interaction. These organizations tend to be loosely ordered and internally competitive collectives whose sole aim is to maximize short term profits through sales strategies that routinely employ the calculative exploitation of consumer norms and expectations. John Bone uses his findings to argue that amid the wave of increasing deregulation and liberalization that has supplanted the planned and regulated form of capitalism that predominated until the 1970s, such conditions are now becoming prevalent in mainstream contemporary organizations, threatening to unleash a latent disorder that underlies the rationality of 'modern' business.

on
Desktop
Tablet
Mobile

You Can Find This eBook In

Non-FictionEconomicsSociology & AnthropologySociologySociety & CultureSocial Issues & ProcessesCultural StudiesBusiness & ManagementInternational BusinessHistoryAnthropologySocial & Cultural Anthropology, Ethnography
Society & Social Sciences

Other Editions and Formats

Paperback

Published: 30th June 2020

View Product

More in Sociology & Anthropology

On Death and Dying - Elisabeth Kübler-Ross

eBOOK

On Death and Dying

eBook

$11.99

Cloudstreet - Tim Winton

eBOOK

Cloudstreet

eBook

$15.99

This product is categorised by