The Flip

Who You Really Are and Why It Matters

By: Jeffrey J. Kripal

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eBook | 23 April 2020

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240 Pages

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'Mindblowing' Michael Pollan

Why do we know so much more about the cosmos than our own consciousness? Are there limits to the scientific method? Why do we assume that only science, mathematics and technology reveal truth?

The Flip shows us what happens when we realise that consciousness is fundamental to the cosmos and not some random evolutionary accident or surface cognitive illusion; that everything is alive, connected, and 'one'. We meet the people who have made this visionary, intuitive leap towards new forms of knowledge: Mark Twain's prophetic dreams, Marie Curie's seances, Einstein's cosmically attuned mind. But these forms of knowledge are not archaic; indeed, they are essential in a universe that has evolved specifically to be understandable by the consciousnesses we inhabit.

The Flip peels back the layers of our beliefs about the world to reveal a visionary, new way of understanding ourselves and everything around us, with huge repercussions for how we live our lives. After all, once we have flipped, we understand that the cosmos is not just human. The human is also cosmic.

Industry Reviews

[His] work will likely become more and more relevant to more and more areas of inquiry as the century unfolds. It may even open up a new space for Americans to reevaluate the personal and cultural narratives they have inherited, and to imagine alternative futures.