The scientific solution to influencing your life positively, from the award-winning author of The Intelligence Trap.
People who believe ageing brings wisdom live longer.
Lucky charms really do improve an athlete's performance.
Taking a placebo, even when you know it is a placebo, can still improve your health.
Welcome to The Expectation Effect.
In this book David Robson takes us on a tour of the cutting-edge research happening right now that suggests our expectations shape our experience. Bringing together fascinating case studies and evidence-based science, The Expectation Effect uncovers new techniques that we can all use to improve our fitness, productivity, intelligence, health and happiness.
Of course, you can't just think yourself thinner, happier or fitter, but using this book you can reframe many different facets of your life, and in so doing start real physiological change. These easy-to-use skills will help you on your way to becoming the person you want to be, living the life you want to live.
'This is an utterly riveting and transformative book. You can't afford not to read it!' - NIGELLA LAWSON
About the Author
David Robson is an award-winning science journalist. His first book, The Intelligence Trap, has been sold for translation in fifteen languages. Previously an editor and senior journalist at BBC Future, Robson is now a freelance journalist; his writing has appeared in the Times, Telegraph, Guardian, Atlantic, Washington Post and more.
