Track My Order
Help Centre
Likes
My Wish ListsLogin / Join
Booktopia
Australia's local bookstore
Get Free Shipping on orders over $79
The Cold Start Problem : Using Network Effects to Scale Your Product - Andrew Chen

The Cold Start Problem

Using Network Effects to Scale Your Product

By: Andrew Chen

eBook | 7 December 2021

At a Glance

eBook

$16.99

or 4 interest-free payments of $4.25 with

Instant Digital Delivery to your Kobo Reader App

**'A true Silicon Valley insider' Wired

Why do some products take off? And what can we learn from them?**

The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem.

Now, one of Silicon Valley's most esteemed investors uncovers how any product can surmount the cold start problem - by harnessing the hidden power of network effects. Drawing on interviews with the founders of Uber, LinkedIn, Airbnb and Zoom, Andrew Chen reveals how any start-up can launch, scale and thrive.

_

'Chen walks readers through interviews with 30 world-class teams and founders, including from Twitch, Airbnb and Slack, to paint a picture of what it takes to turn a start-up into a massive brand'TechCrunch

'Articulates the stages that every product must go through to be successful . . . and illustrates what companies need to do to achieve them'Forbes

on

You Can Find This eBook In

Non-FictionComputing & I.T.Computer Networking & CommunicationsComputer Programming & Software DevelopmentNetwork ProgrammingBusiness & ManagementEntrepreneurship / Start-upsBusiness StrategyBusiness Innovation

More in Computer Networking & Communications

Think Distributed Systems - Dominik Tornow

eBOOK

Think Distributed Systems

eBook

$44.99

Network Security : A Systems Approach - Larry L Peterson

eBOOK

Network Security

A Systems Approach

eBook

RRP $17.59

$16.99

Cyberethics 8E - Richard A. Spinello

eTEXT

Cyberethics 8E

eText

$83.67

This product is categorised by