Free shipping on orders over $89 - Limited time only - T&Cs apply
Track My Order
Help Centre
Likes
My Wish ListsLogin / Join
Booktopia
Australia's local bookstore
Get Free Shipping on orders over $89
The Brompton : Engineering for Change - Will Butler-Adams

The Brompton

Engineering for Change

By: Will Butler-Adams, Dan Davies

eBook | 18 August 2022

At a Glance

eBook

RRP $33.69

$28.99

14%OFF

or 4 interest-free payments of $7.25 with

Instant Digital Delivery to your Kobo Reader App

A TIMES BEST BUSINESS BOOK OF 2022

SHORTLISTED FOR A BUSINESS BOOK AWARD

'A gripping story about a great British brand' Jeremy Vine

Lightweight, compact, and now, electric: the cityscape has been forever changed by the addition of the Brompton bike, with its distinctive style and clever folding design.

For over forty years, the Brompton's modular design has remained virtually unchanged. It has stood not only the test of time but every financial crash since 1976, Brexit, and COVID-19, not to mention every other risk which any business faces. Where, then, did this ingenious feat of engineering come from? Who were the minds behind it? And how did a small company grow to become one of the biggest cycling brand names in the world?

This is not only the first look behind the scenes at Brompton Bicycle Ltd, but a masterclass in entrepreneurship, manufacturing, and scaling a business.

on

You Can Find This eBook In

Non-FictionSports & RecreationCyclingBusiness & ManagementManagement & Management TechniquesLeadership & Motivation for ManagementArts & EntertainmentDesign, Industrial & Commercial Arts, IllustrationProduct DesignIllustration & Commercial Art

More in Management & Management Techniques

This product is categorised by