Track My Order
Help Centre
Likes
My Wish ListsLogin / Join
Booktopia
Australia's local bookstore
Get Free Shipping on orders over $79
The Authenticity Formula : A Practical Guide for Building Meaningful Brands Across Cultures - Amer Bitar

The Authenticity Formula

A Practical Guide for Building Meaningful Brands Across Cultures

By: Amer Bitar, John Lam

eText | 5 August 2026

At a Glance

eText

$59.99

or 4 interest-free payments of $15.00 with

 or 

Instant online reading in your Booktopia eTextbook Library *

Why choose an eTextbook?

Instant Access *

Purchase and read your book immediately

Read Aloud

Listen and follow along as Bookshelf reads to you

Study Tools

Built-in study tools like highlights and more

* eTextbooks are not downloadable to your eReader or an app and can be accessed via web browsers only. You must be connected to the internet and have no technical issues with your device or browser that could prevent the eTextbook from operating.

The Authenticity Formula draws on insights from over 60 interviews with experienced practitioners and leaders working across branding, licensing, design, entrepreneurship, and cultural leadership. The book examines how authenticity is built, tested, and often contested across markets. Rather than treating authenticity as a short-term business attribute or a transactional claim, it is approached as a longer-term organizational condition shaped by values, decisions, and cultural context.

Each chapter explores a distinct combination of authenticity dimensions, combining first-hand accounts, international case studies, and critical reflection to show how organizations navigate growth and change while maintaining credibility. The authors examine both successes and failures, illustrating how cultural understanding, co-creation, and consistency between intent and action influence trust across different settings.

Written in a clear and accessible style, the book offers readers practical frameworks and analytical tools, such as the A.U.T.H.E.N.T.I.C. Framework, to assess cultural alignment, avoid superficial localization, and better understand the implications of authenticity in global brand practice. The underlying ambition is to contribute to broader social impact by clarifying how authentic attributes influence organizational change over time.

This book is intended for brand leaders, designers, and strategists seeking culturally grounded and credible approaches to brand development across markets.

on
Desktop
Tablet
Mobile

You Can Find This eBook In

Non-FictionBusiness & ManagementSales & MarketingArts & EntertainmentDesign, Industrial & Commercial Arts, IllustrationIllustration & Commercial ArtInternational BusinessManagement & Management TechniquesBusiness Strategy

More in International Business

Working for the Japanese - Joseph J. Fucini

eBOOK

Working for the Japanese

eBook

$15.99

Trade Dynamics in the 21st Century - Clainos Chidoko

eBOOK

Trade Dynamics in the 21st Century

eBook

RRP $176.69

$150.99

15%
OFF

This product is categorised by