Technically Wrong

Why Digital Products Are Designed to Fail You

By: Sara Wachter-Boettcher

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Hardcover | 10 October 2017 | Edition Number 1

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A revealing look at how tech industry bias and blind spots get baked into digital products—and harm us all.

Buying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us ask how all these digital products are designed, or why. It's time we change that. Many of the services we rely on are full of oversights, biases, and downright ethical nightmares. Chatbots that harass women. Signup forms that fail anyone who’s not straight. Social media sites that send peppy messages about dead relatives. Algorithms that put more black people behind bars.

Technically Wrong takes an unflinching look at the values, processes, and assumptions that lead to these problems and more. Wachter-Boettcher demystifies the tech industry, leaving those of us on the other side of the screen better prepared to make informed choices about the services we use—and demand more from the companies behind them.

Industry Reviews

"The stories [Sara Wachter-Boettcher] tells... are good, as are the examples she provides of corporate failure." -- The Sunday Times
"This is a powerful read reflecting on the prejudices that lurk within a powerful industry." -- Selected as one of the 25 best books for IT leaders - IT Pro

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