Supreme - Phaidon

Supreme

By: Phaidon

Hardcover | 29 January 2020 | Edition Number 1

At a Glance

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Over the past 25 years, Supreme has transformed itself from a downtown New York skate shop into an iconic global brand. Supreme-the book-looks back on more than two decades of the creations, stories, and convention-defying attitude that are uniquely Supreme.

Featuring more than 800 stunning images, from photographers such as Larry Clark, Ari Marcopoulos, and David Sims, readers will have unparallled access to behind-the-scenes content, including the company''s highly limited products-everything from t-shirts to bicycles-and collaborations-Nan Goldin, Comme de Gar§ons, and Nike, to name a few. The book also features a curated section of lookbooks and an index of T-shirts released since Supreme''s Spring/Summer 2010 collections. And, with written contributions by pop-culture critic Carlo McCormick and film director Harmony Korine, readers will get exclusive insight into Supreme''s core ethos from two lifelong devotees.

Known as much for its irreverent and iconoclastic spirit as it is for its commitment to design and quality, Supreme''s products have become as recognizable and coveted as those from the world''s top luxury brands-this book is no exception. Beautifully produced, the book is the epitome of Supreme''s dedication to quality and design, including a reversible jacket with the signature red Supreme logo.

Industry Reviews
Supreme has defined and refined what it means to be cool. . . . Unbound by trends, there's a simple thumping heart at Supreme's core. The brand remains inspired by moments in time in NY. It's as simple as that-stimulated

by the NY streets, for those streets, and beyond. - Jeremy Abbott, British GQ

The street wear brand whose items have become something more like religious iconography to its many devotees. - New York Times

Slap a Supreme logo on it, and it will fly off the shelves, literally no matter what it is. - Jonathan Sawyer, Highsnobiety

[Founder] James [Jebbia] tapped into a secret sauce . . . and they've kept strong because youth propels the culture, and they are always on the side of the youth. You can't fake that. - Harmony Korine, as interviewed by Vogue

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