Superfast : How to Lead at Speed - Sophie Devonshire


How to Lead at Speed

By: Sophie Devonshire

Hardcover | 25 September 2018 | Edition Number 1

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Change your thinking, fast - Superfast shows how to lead innovatively, decisively and impactfully in a fast moving, opportunity-rich world.

In today's fast-paced world, leaders need to move at speed. The rate of innovation and change in organisations and the challenges of impatient investors or shareholders mean leadership decisions must be quick, smart and deliver real impact.

Superfast provides easily-digestible inspiration and ideas about how to accelerate performance in an agile and thoughtful way. It includes interviews with leaders of big global corporations, fast-moving unicorn start-ups and even the Head of a Counter Terrorism Unit; all of them facing the challenges of a rapidly changing, uncertain situation. This book focuses on practical solutions to leadership questions and is a shortcut to personal and professional success for ambitious leaders.

About the Author

Sophie Devonshire is a business leader who has worked in and with multinational companies, successful start-ups and agencies, including Procter & Gamble, Coca-Cola, Leo Burnett and Interbrand. She has worked and lived in London, Tallinn and Dubai and is a regular speaker on brands and businesses in the press and media. Sophie is the CEO of The Caffeine Partnership (founded by Andy Milligan and David Kean), a unique consultancy which delivers brand-led business growth.

She is an experienced business leader, entrepreneur and brand specialist. An 'acceleration addict', she is constantly curious about how to speed up success. She hates wasting time and believes impatience is usually a virtue. She applies the principles of Caffeine (a psychoactive stimulant) to her approach to work and writing; stimulating business.
Industry Reviews
Sophie Devonshire is a self-professed "acceleration addict" who is reaching out to like-minded readers who want to see their businesses grow at supersonic rates. She's seen the frustration of leaders whose enterprises don't match the fast pace of today's business environment, and is here to help with tools that will light a fire under teams and organizations. If your business feels like it's moving at a turtle's pace, try SUPERFAST -- it will bring you up to speed. -- Daniel Pink, author of DRIVE and WHEN
To succeed in today's fast changing environment, leaders need to better balance agility with resilience. Purpose and pace are required requisites. Superfast:Lead at Speed will help you do this -- Paul Polman, Global CEO, Unilever
I've known Sophie for a long time. She's a remarkable talent and she's blazing an important trail that will help any leader succeed in today's world. The big no longer eat the small. It's the fast that eat the slow & if you can't lead at speed you won't lead for long in today's world. -- Gary Coombe, President, Global Grooming, Procter & Gamble
Vision, values and velocity are all successful components of successful leadership in a rapidly changing business landscape. Sometimes you need to go slow to go fast. If you want to avoid running at 100 mph in completely the wrong direction, this book will help kickstart your thinking. -- Sarah Wood, Co-Founder and Chair, Unruly.
Leading at speed is essential in a world of accelerating change, complexity and uncertainty. When the one thing you're sure of is that things will change, the way we lead people has to change too. -- Matt Brittin EMEA President, Google
Sophie's obsession with speed and acceleration in business is infectious... I could not recommend her more highly. -- Brad Goodall, Founder and CEO, Spung

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