This audiobook is narrated by a digital voice.
Most startups fail, but many of these failures could be avoided. The Lean Startup introduces a new approach gaining traction worldwide, transforming how companies are built and products are launched.
Eric Ries defines a startup as any organization creating something new amid extreme uncertainty. This applies equally to a solo entrepreneur in a garage and seasoned executives in a Fortune 500 boardroom. What unites them is a mission to navigate uncertainty and discover a viable path toward a sustainable business.
The Lean Startup methodology cultivates companies that use capital more efficiently while unleashing human creativity more effectively. Drawing inspiration from lean manufacturing principles, it emphasizes validated learning, rapid experimentation, and counterintuitive practices that compress product development timelines, measure genuine progress beyond superficial metrics, and reveal what customers actually want. This approach enables organizations to pivot with agility, adjusting their course incrementally and continuously.
Instead of squandering time on exhaustive business plans, The Lean Startup gives entrepreneurs across organizations of every size a method to test their vision continuously and adapt before it's too late. Ries delivers a rigorous framework for building and managing successful startups in an era demanding constant innovation.
