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Statistics : The Essentials for Research - Henry E. Klugh

Statistics

The Essentials for Research

By: Henry E. Klugh

eText | 13 May 2013 | Edition Number 3

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What is a consumer? Shopping with Freud looks at some of the surprising ways in which the consumer subject appears in a range of writings - from literature to marketing psychology to psychoanalysis. Rachel Bowlby shows how ideas about consumption are brought to bear on contemporary conceptions of choice in areas that seem far removed from a straightforward matter of shopping. She also shows that arguments and assumptions about the psychology of consumers themselves throw light on genderal questions of human psychology.
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